ABSOLUT VODKA And Jay-Z Give The People What They Want

ABSOLUT VODKA And Jay-Z Give The People What They Want
technology

Last night, ABSOLUT VODKA unveiled a new documentary, NY-Z, during a Jay-Z concert at Madison Square Garden.

Jeff Weiner
  • 3 march 2010

Last night, ABSOLUT VODKA unveiled a new documentary, NY-Z, during a Jay-Z concert at Madison Square Garden.  The video was shot by Danny Clinch and features Jay-Z talking about his roots and inspiration.  He also talks about the importance of artistry trumping commercial concerns when trying to build a successful collaboration.  Based on the outcome of the video, it would seem that in this instance, Jay-Z practiced what he preached.

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