Agencies Compete As Product Developers And Pop Culture Engineers
AdAge discusses the shift we've been seeing at several agencies - both digital and full-service - that are recognizing and capitalizing on the opportunity to use their creative resources to create offline and online products.
In a recent article, AdAge discusses how agencies are recognizing and capitalizing on the opportunity to use their creative resources to create original products.
The potential upside for these entrepreneurial agencies is significant: demonstrating digital and consumer engagement prowess and creativity to current and prospective clients, compelling top talent with the indication of an agency’s innovative culture, and adding a client-independent revenue stream to the agency’s business.
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