Amercian Apparel Partners With Crowdsourcing Site For Lookbook

Amercian Apparel Partners With Crowdsourcing Site For Lookbook
technology

The global fashion brand teamed up with Lookbook.nu and their users to share the latest looks with the rest of the world.

Piers Fawkes, PSFK
  • 8 march 2010

Fun and fast fashion retailer American Apparel have teamed up with LOOKBOOK.nu to create a snapshot of their customers at their most creative. Everyday, hundreds of users of LOOKBOOK.nu upload pictures of themselves in their fashion outfits to get rated by the rest of the community. American Apparel worked with the site in December 2009 where they announced a call for LOOKBOOK.nu users to submit outfits that featured American Apparel styles. After sorting through nearly a thousand entries, they created a lookbook with almost 80 young people wearing the AA brand from around the world. 150,000 copies will be available in their 280 stores around the globe.

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