Avner Ronen: The Future of TV

03/24/10

Written By:

Piers Fawkes

6014 articles

Piers Fawkes is the founder and CEO of PSFK, leading retail & business intelligence platform, founder of Retail Innovation Week and co-founder of Wallkit. Piers is considered a trends and innovation expert and is called to provide talks around the topics of the reports that he and his team publish every month. He has provided hands-on advice to future-forward brands including Apple, Facebook, Google, Nike, Red Bull, Samsung and Target.

Previous Articles:

Op-Ed: How Media-As-A-Service Informed A Radical New Approach To PSFK's Design Op-Ed: Why Are Brick-And-Mortar Stores Back In Fashion? Interview: Mastercard EVP of North America Marketing & Communications On Retail's Phygital Future

Boxee CEO Avner Ronen discusses the future of television.

Republished with kind permission of Avner Ronen, boxee

At SXSW, I had a debate with Mark Cuban on the future of TV. We disagreed on most things. The main debate circled around whether the future living room will be driven by the Internet, or by the existing TV infrastructure delivered by Cable/Sat/IPTV operators. Mark followed up with a post titled “Don’t Waste the Internet on TV – Protect the Future of the Internet”.

In our opinion it is not a question of “if” the Internet represents the future of TV it is a question of “when” (answer below). Here is why Internet on TV is inevitable:

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