Boxee CEO Avner Ronen discusses the future of television.

Republished with kind permission of Avner Ronen, boxee

At SXSW, I had a debate with Mark Cuban on the future of TV. We disagreed on most things. The main debate circled around whether the future living room will be driven by the Internet, or by the existing TV infrastructure delivered by Cable/Sat/IPTV operators. Mark followed up with a post titled “Don’t Waste the Internet on TV – Protect the Future of the Internet”.

In our opinion it is not a question of “if” the Internet represents the future of TV it is a question of “when” (answer below). Here is why Internet on TV is inevitable:

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Subscribe Now
Already a subscriber? Log in
(powered by Wallkit)