Brands Who Became Agencies: Decon Creative Group
PSFK talks to brands who have started creative agencies. This week, we look at Decon Media.
With so many advertising agencies out to prove their thinking can work outside the protective environs of their ivory tower, we’ve seen an influx of brands hit the market that are not only the brainchild of agencies, but funded in part or whole by them as well. The case studies are well documented, and some of the people behind this movement even took part in our last PSFK Conference New York in 2009.