Bringing L.L. Bean To A Younger Audience

Bringing L.L. Bean To A Younger Audience
technology

Traditional American clothing brand L.L. Bean is successfully targeting a younger audience with its Signature Collection.

Tarik Fontenelle
  • 29 march 2010

L.L. Bean is one of those traditional American brands that pride itself in durability, quality and tradition. Offering a lifetime guarantee on the apparel and outdoor equipment that has made it such a renown name, the brand hasn’t, in it’s 96 year history, ever really been associated with cutting edge fashion. Yet, interestingly enough, this is exactly the new found position the brand is taking up.

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