Standard Time is a project in which workers built a wooden digital time display in real time over 24 hours.

In a unique video artwork conceptualized by Mark Formanek, 70 workers built a wooden 4 x 12 m “digital” time display in real time over 24 hours.

Formanek explains the project:

Standard Time is a performance lasting exactly 24 hours and recorded on film. However, this film is much more than just the recording of an action, the recording of something that has taken place in the past; it is also a clock. A clock for use right now and in the future which, as each day goes by, extends further into the past, but is still up-to-date and punctual.

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in