In Brief

Cardpool, a new startup, aims to offer a new and simple platform to users for trading their unused gift cards.

According to some estimates, over $30 billion worth of gift cards have gone unclaimed over the last few years. This alone was sufficient for Anson Tsai and Tim Wong to create Cardpool, a startup which offers trading of unused gift cards among its users. Though not a novel concept, Cardpool believes it will stand out from its competitors on the basis of its system’s simplicity and offering a user friendly financial service.

Backed up by funding from a few angel investors and about a hundred transactions within its first week of launch, the founders of Cardpool are confident of making a mark in this unused gift card market.

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