Chinese e-Readership Gaining Traction Through Crowdsourced e-Literature Platform
enovate is an insights and design firm based in Shanghai. we publish daily insights and develop creative solutions for China’s youth market.
Peering over the shoulders of Shanghai’s public transportation users, it’s commonplace to observe riders reading e-literature on their cell-phones, PSP’s or MP3/MP4 players. Online gaming heavyweight, Shanda Interactive Entertainment is capitalizing on this burgeoning trend through a unique crowd-sourced e-literature platform that supports the sales of user-authored e-books.
Now Track More Ideas
- UPS Tests Delivery Tricycles To Get City Dwellers Their Packages Faster
- Waymo’s Self-Driving Ridehail Pilot Offers Customers 24/7 Service
- Google Parent Company’s Drone Service Will Offer Customers Free Grocery Delivery
- Uber Eats’ ‘Specials’ Lets Restaurants Trade Discounted Combos For Promoted Placement