Chinese e-Readership Gaining Traction Through Crowdsourced e-Literature Platform

Chinese e-Readership Gaining Traction Through Crowdsourced e-Literature Platform

enovate is an insights and design firm based in Shanghai. we publish daily insights and develop creative solutions for China’s youth market.

  • 4 march 2010

Peering over the shoulders of Shanghai’s public transportation users, it’s commonplace to observe riders reading e-literature on their cell-phones, PSP’s or MP3/MP4 players. Online gaming heavyweight, Shanda Interactive Entertainment is capitalizing on this burgeoning trend through a unique crowd-sourced e-literature platform that supports the sales of user-authored e-books.

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