Chinese e-Readership Gaining Traction Through Crowdsourced e-Literature Platform
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Peering over the shoulders of Shanghai’s public transportation users, it’s commonplace to observe riders reading e-literature on their cell-phones, PSP’s or MP3/MP4 players. Online gaming heavyweight, Shanda Interactive Entertainment is capitalizing on this burgeoning trend through a unique crowd-sourced e-literature platform that supports the sales of user-authored e-books.
e-Authors are allowed to upload their content to Shanda’s e-literature platform where their authored work is downloaded by readers. Readers are given access to first half of the e-book at no cost with the second half costing 3 yuan (0.50USD) per thousand Chinese characters. Revenues are split between Shanda and the e-authors. Shanda Literature currently controls over 90% of the online literature market in China.