enovate is an insights and design firm based in Shanghai. we publish daily insights and develop creative solutions for China’s youth market.

Peering over the shoulders of Shanghai's public transportation users, it's commonplace to observe riders reading e-literature on their cell-phones, PSP's or MP3/MP4 players. Online gaming heavyweight, Shanda Interactive Entertainment is capitalizing on this burgeoning trend through a unique crowd-sourced e-literature platform that supports the sales of user-authored e-books.

e-Authors are allowed to upload their content to Shanda's e-literature platform where their authored work is downloaded by readers. Readers are given access to first half of the e-book at no cost with the second half costing 3 yuan (0.50USD) per thousand Chinese characters. Revenues are split between Shanda and the e-authors. Shanda Literature currently controls over 90% of the online literature market in China.

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