In Brief

Outsell recently released its "Annual Advertising and Marketing Study 2010", revealing how U.S. advertisers will spend more this year on digital media than on print.

Outsell recently released its “Annual Advertising and Marketing Study 2010.” The collected data and research quantifies how advertisers have planned their 2010 spending coming out of the global economic crisis. The study reveals that for the first time, that advertisers plan to spend more on digital advertising and online marketing than print. Another first time revelation highlighted which marketing methods will generate the highest return on investment. The study also includes an analysis of spending on advertisers’ own websites as well as rates the effectiveness of social networking services for marketing purposes. Chuck Richard, Vice President and Lead Analyst at Outsell offers his perspective:

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