Digital First: Advertisers Will Spend More On Digital Than Print
Outsell recently released its "Annual Advertising and Marketing Study 2010", revealing how U.S. advertisers will spend more this year on digital media than on print.
Outsell recently released its “Annual Advertising and Marketing Study 2010.” The collected data and research quantifies how advertisers have planned their 2010 spending coming out of the global economic crisis. The study reveals that for the first time, that advertisers plan to spend more on digital advertising and online marketing than print. Another first time revelation highlighted which marketing methods will generate the highest return on investment. The study also includes an analysis of spending on advertisers’ own websites as well as rates the effectiveness of social networking services for marketing purposes. Chuck Richard, Vice President and Lead Analyst at Outsell offers his perspective:
“Advertisers are directing dollars toward the channels which generate the most qualified leads and most effective branding. As they emerge from the recession, they need more accountability, and they’re spreading their spending over a widening set of options.”
Digital will be the advertising strategy yet it’s not all out with the old. The study included ad spending statistics for magazines, noting a rise this year by 1.9% with few closings of traditional media titles.
[via Business Wire]