Fashion Gets Its Own Web Channel
While many high end lines have been launching their own web-video campaigns, one site is taking it upon themselves to curate some of its favorite people, designers, and trends in one place.
While many high end lines have been launching their own web-video campaigns, one site is taking it upon themselves to curate some of its favorite people, designers, and trends in one place. FASHIONAIR (which is still in beta form) celebrates fashion in all its forms, and is inspired as much by personal style, as what we see on the runways. The site includes, styling advice, interviews with industry insiders like Margherita Missoni, as well as daily fashion advice, gossip, and styling tips. The page also features a Personal Style section, where visitors can browse buys by body shape or style, upload your own media, or make digital magazine clippings of their favorite looks.
While many now are scrambling to see what form the “new media” take over of print will look like in terms of glossy fashion mags- I can point no further than to FASHIONAIR, which is combining interactive design with the insider experience. As almost an official nod to this new medium, I actually found out about FASHIONAIR through the Nylon Mag website. While magazines would see sites like these as a threat to sales, Nylon has not just fully embraced the world of blogging- but has launched a relatively successful one of their own, complete with behind the scenes extras not found on Nylon pages, and daily updates.
To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.
At PSFK 2017, Peloton Co-Founder and COO Tom Cortese discussed how the company aims to utilize the power of Web 2.0 to marry the comfort of home fitness to the high-energy engagement of celebrity-run classes.