Fiat Parodies ‘The Office’ To Sell Commercial Vans

Fiat Parodies ‘The Office’ To Sell Commercial Vans
Innovation

Fiat are producing a series of web episodes about worklife at Lightfoot in the style of the original British version of 'The Office'.

Dave Pinter, PSFK
  • 17 march 2010

Lightfoot Logistics is a fake company created by Fiat to highlight their commercial van segment. Fiat are producing a series of web episodes about worklife at Lightfoot in the style of the original British version of ‘The Office’. With a collection of good actors and scripting, this series just about picks up where the original left off.

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