Fiat Taps Designer Fabio Novembre For Another Non-Conventional Branded Idea

Fiat Taps Designer Fabio Novembre For Another Non-Conventional Branded Idea
Design

Designer Fabio Novembre's latest work with Fiat is a chair for their popular performance car division.

Dave Pinter, PSFK
  • 5 march 2010

Italian designer Fabio Novembre will debut a new chair at the Milan Furniture Fair inspired by the Abarth brand, the auto-sport division of the Fiat group. Novembre based the design of the seat off the Abarth logo which is extruded in polycarbonate. The effect creates sweeping lines which speak to the brand’s performance heritage. The lightweight base is die-cast aluminum and detailed with a small racing stripe.

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