Food Brands’ Ads Remind Us Why The American Diet Is So Poor
While Jamie Oliver tried to save America from bad food, advertisers like Ragu and Hellmans tried to argue their processed food was healthy.
In the middle of a 2 hour TV special where chef Jamie Oliver tried to convince children, their parents and their teachers to stop eating processed food and eat simpler, fresher and better, the makers of Ragu reminded us in the ad breaks why the American diet has got so poor.
While Jamie stood before a class of students who didn’t know how what the basic vegetables he was holding were (see video below), Unilever, who manufacture Ragu, demonstrated why everyone in the class was so ignorant; in the Ragu ad, a child sits at a kitchen an table and feeds his broccoli to his dog until his mom serves him what he wants: a Ragu drenched pasta that offers to give the kid all the nutrition the kid needs. Beyond suggesting that serving processed food to a kid is better than fresh vegetables, the advertiser forgot to explain that the only vitamin that Ragu will give this cheeky chap is vitamin A. His broccoli fed dog on the other hand will enjoy the benefit of vitamins C, K, A, B6, B2, B5, B1, B3 and E. The boy also has to deal with the 1,512.5 mg of sodium in the average serving. The National Research Council of the National Academy of Sciences recommends an approximate daily range of 1,100 to 3,300 mg of sodium for an adult.