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(Pics) GAP Upside Down Store

(Pics) GAP Upside Down Store
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To promote their new loyalty program, Sprize, the GAP in Vancouver, BC turned its entire store upside-down.

Zackry Wiegand
  • 8 march 2010

“Shopping turned on its head” isn’t just a meaningless tag line for GAP. They literally mean it. To promote their new loyalty program, Sprize, the GAP in Vancouver, BC turned its entire store upside-down. All of the mannequins, displays and even the sign were flipped, as well as some cars and a hot dog stand outside of the store.

design-fetish

[via notcot]

+advertising
+Automotive
+Customer retention
+Design
+Fashion
+fashion / apparel
+gap
+Marketing
+retail
+vancouver
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