menu

(Pics) GAP Upside Down Store

(Pics) GAP Upside Down Store
Advertising

To promote their new loyalty program, Sprize, the GAP in Vancouver, BC turned its entire store upside-down.

Zackry Wiegand
  • 8 march 2010

“Shopping turned on its head” isn’t just a meaningless tag line for GAP. They literally mean it. To promote their new loyalty program, Sprize, the GAP in Vancouver, BC turned its entire store upside-down. All of the mannequins, displays and even the sign were flipped, as well as some cars and a hot dog stand outside of the store.

design-fetish

[via notcot]

+advertising
+Automotive
+Customer retention
+Design
+Fashion
+fashion / apparel
+gap
+Marketing
+retail
+vancouver

More in Automotive

Automotive

Audi Opens Futuristic Escape Room To Promote Electric Car Technology

The e-tron room uses an immersive experience to represent the increasing electrification of our lives

23 October 2017
Automotive

Self-Driving Shuttle Drives People Around In This Solar-Powered Town

Babcock Ranch is completely run by solar power and is now using a driverless shuttle to help residents get around

19 October 2017

The Latest

Event

To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.

October 18, 2017
Video

Bobby Jones, Chief Marketing Officer at Peace First and co-author of Good Is The New Cool, shares his guidelines for marketing to a new generation of socially conscious consumers

September 27, 2017
No search results found.