George Parker is the perpetrator of Every week he shares his opinions on the advertising world with PSFK.

My columns of last week and the week before were all about “Transformation” as it related to the advertising agency business, which is currently in deep shit, and continues to sink at a rapid rate. But enough of that misery, let’s talk about books, their creation, marketing and success rate.

Anyone can write a book, the problem is, getting the thing published via traditional publishers. Your chances of getting your proposal read by someone at a publishers are slim to none, they usually only read what has been submitted by agents they know and have some regard for. So, the first thing you have to do is get an agent, which if you’ve never been published is next to impossible.

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