George Parker: Making Book On Books!
George Parker is the perpetrator of adscam.typepad.com. Every week he shares his opinions on the advertising world with PSFK.
My columns of last week and the week before were all about “Transformation” as it related to the advertising agency business, which is currently in deep shit, and continues to sink at a rapid rate. But enough of that misery, let’s talk about books, their creation, marketing and success rate.