George Parker: So… What Was Transformed?
George Parker is the perpetrator of adscam.typepad.com. Every week he shares his opinions on the advertising world with PSFK.
As I mentioned in my last column, I was one of eight “Transformers” chosen to speak at last week’s 4 A’s conference in San Francisco. I must confess this was more than merely interesting as it reinforced my continuing thesis that not only is advertising the world’s dumbest business; it manages to employ a great number of people who probably couldn’t get a job at their local hamburger joint.
The few sessions that I sat through (I was only there for a day, as that was all they would cover my expenses for, the cheap bastards) were less than inspiring. Probably because on that day, most of the sessions were concerning media and so replete with eye glazing discussions of datametrics and all the other measurement bullshit BDA’s love to go on and on about. As AdAge put it… “The agenda and speakers felt more media-led than management-focused, with absences among senior executives from large creative shops, a group to whom the management conference has long laid claim.” This was borne out by the seeming lack of interest in thinking about the tremendous impact emerging media channels such as mobile are having on the ad biz.