Brandkarma exists to connect valuable information on brand behavior so people can easily evaluate and rate them "to help everyone make better brand choices and influence brand behavior for good"

Consumers can now tell brands what they think of them on Brandkarma, a brand-centric social media platform launched by Publicis Mojo’s Craig Davis. Brandkarma exists to connect valuable information on brand behavior so people can easily evaluate and rate them “to help everyone make better brand choices and influence brand behavior for good.”

By relying on the opinions and actions of its users to rate how well brands are performing, the end goal is to make brand owners more accountable to all facets of the supply chain from investors, customers, and the planet. Site features include news feeds of articles mentioning the brand and a comparison chart ranking the brand’s environmental consciousness and perspectives from customers, employees, suppliers, and investors.

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