How does a brand's print media influence online consumer behavior?

Coy Clement of clementDirect, a consulting firm specializing in catalog/multichannel direct marketing strategy, recently discussed with eMarketer how a brand's print media, specifically, catalogs, can still influence online consumer behavior. Clement's clients include Procter & Gamble, Hewlett-Packard and J. Crew – the latter of which continues to distribute what is arguably one of the most compelling fashion retail catalogs out there.

Some of Clement's insightful observations included:

UP YOUR QUOTA FOR JUST $15 A MONTH
PSFK’s Premium Subscription provides access to a database of over 100,000 articles featuring new ideas, interviews, analysis and opinion on the latest innovation in brand, customer and retail experience.
Already a subscriber? Log in
(powered by Wallkit)