How Catalogs Still Drive Online Sales
How does a brand's print media influence online consumer behavior?
Coy Clement of clementDirect, a consulting firm specializing in catalog/multichannel direct marketing strategy, recently discussed with eMarketer how a brand's print media, specifically, catalogs, can still influence online consumer behavior. Clement's clients include Procter & Gamble, Hewlett-Packard and J. Crew – the latter of which continues to distribute what is arguably one of the most compelling fashion retail catalogs out there.
Some of Clement's insightful observations included: