In Brief

How does a brand's print media influence online consumer behavior?

Coy Clement of clementDirect, a consulting firm specializing in catalog/multichannel direct marketing strategy, recently discussed with eMarketer how a brand’s print media, specifically, catalogs, can still influence online consumer behavior. Clement’s clients include Procter & Gamble, Hewlett-Packard and J. Crew – the latter of which continues to distribute what is arguably one of the most compelling fashion retail catalogs out there.

Some of Clement’s insightful observations included:

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