How should companies be approaching bloggers to promote their products?

At a recent Chictopia meeting, among panels and discussions on fashion, retail, and the growing presence of new media, an interesting topic was raised: how should companies be approaching bloggers to promote their products?

The event's speakers, who ranged from Rebecca Stice (TheClothesHorse) to Michael Tennant (manager of Vice Magazine), had come from different backgrounds but all had experienced a deluge of marketing pitches- sometimes having little or nothing to do with their blog or publication.

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