Huffington criticizes paywall plans because they ignore people's self expression and their "new entitlement."

Speaking at the AAAA Transformation event in San Francisco today, Arianna Huffington suggested there needs to be a 5Es event rather than a 4As. She told the audience of senior advertising executives that media and marketers need to think about Engagement, Energy, Empathy, Enthusiasm and Enrichment.

The founder of the Huffington Post said that once-passive consumers are moving to self expression. No one complained when people watched 7 hours of bad TV but now observers wonder why everyone is spending so much time updating Facebook or a Wikipedia post. “People want to be part of the story of our time,” Huffington explained. “They want to participate in small and large ways in what's happening in our world.”

PSFK’s Premium Subscription provides access to a database of over 100,000 articles featuring new ideas, interviews, analysis and opinion on the latest innovation in brand, customer and retail experience.
Already a subscriber? Log in
(powered by Wallkit)