IKEA Furnishes Parisian Subways

IKEA Furnishes Parisian Subways

IKEA has demonstrated creativity in a recent guerrilla marketing initiative by furnishing Parisian subway stops.

Paloma M. Vazquez
  • 15 march 2010

IKEA have demonstrated originality and creativity in their guerrilla and experiential marketing initiatives for some time now – from a 20X20 box to promote their Brooklyn, NY store opening (bigger than the respective 10X10 they could fit in a Manhattan studio), to the Oval Office they furnished for Obama’s then-new office last year. The international retailer’s most recent effort to get on customers’ minds and in their hearts – where they least expect it – entails furnishing Parisian subway stops.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.