JWT’s Sean Boyle On 10 Steps To Fix Advertising

JWT’s Sean Boyle On 10 Steps To Fix Advertising
Advertising

Sean Boyle gave an impressive talk at the 4As Transformer conference earlier this week, where he offered ten steps to fix advertising.

Piers Fawkes, PSFK
  • 4 march 2010

At the 4As Transformer conference earlier this week in San Francisco, president Nancy Hill invited outspoken minds of the advertising industry to tell an audience of over a thousand agency CEOs how they would change the industry. Sean Boyle, a global planning director at JWT, gave an impressive talk with his Stop-Start Ten Commandments. Here’s a rough video talk shot by PSFK friend Dylan Viner:

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