Keds Original Sneaker Website Takes Brand from Retro To Modern

Keds Original Sneaker Website Takes Brand from Retro To Modern
Advertising

Instead of positioning Keds as a retro brand, The Original Sneaker website combines history with consumer innovation.

Kyana Gordon
  • 25 march 2010

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Night Agency was tasked with creating an online experience celebrating Keds’ 94-year history in a way which was relevant to consumers today. Instead of positioning Keds as a retro brand, The Original Sneaker website met the challenge with an engaging digital platform merging iconic moments from history and popular culture with consumer engagement. The site acts as a calendar, marking the current day with a daily or decade fact and newspaper clips, spanning the nine decades of Keds’ existence to tell brand story.

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