Much is being said these days about Lady Gaga and her team's marketing genius, as evidenced by her rapid ascend to the top of the charts, her incessantly played tunes, and her ability to license her brand (and videos) out.

Much is being said these days about Lady Gaga and her team’s marketing genius, as evidenced by her rapid ascend to the top of the charts, her incessantly played tunes, and her ability to license her brand (and videos) out. Whether this fame is sustainable or limited to a moment in time is yet to be determined. Regardless of your opinion of her music and sense of artistry, there is something to be learned from her marketing prowess, and specifically from her use of social media to truly engage with her audience:

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