Louis Vuitton Moet Hennessy (LVMH) has launched Nowness.com, a web platform that allows luxury brands to showcase high-quality branded film content against a more sophisticated design aesthetic and insider editorial voice.

Global luxury group Louis Vuitton Moet Hennessy (LVMH) has launched Nowness.com, a web platform that allows luxury brands to showcase high-quality branded film content against a more sophisticated design aesthetic and insider editorial voice that luxury-goods consumers have come to expect – and that the broader audience of YouTube or Vimeo might not currently call for.

Digital commerce company Create The Group worked with LVMH to develop and launch Nowness, replacing their eLuxury online shopping portal. The site is updated daily and will house exclusive slide shows, short films, videos, interviews and interactive projects about fashion, art and film. Content includes an interview with visual artist Jeff Koons, an article on Campari cocktails, video artist Todd Cole’s experimental sci-fi fashion films for Rodarte’s autumn/winter 2010 collection and animator/director David OReilly’s 3D portraits of Lady Gaga.

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