LVMH Mixes Luxury Content With Commerce On Nowness.com

LVMH Mixes Luxury Content With Commerce On Nowness.com
technology

Louis Vuitton Moet Hennessy (LVMH) has launched Nowness.com, a web platform that allows luxury brands to showcase high-quality branded film content against a more sophisticated design aesthetic and insider editorial voice.

Paloma M. Vazquez
  • 30 march 2010

Global luxury group Louis Vuitton Moet Hennessy (LVMH) has launched Nowness.com, a web platform that allows luxury brands to showcase high-quality branded film content against a more sophisticated design aesthetic and insider editorial voice that luxury-goods consumers have come to expect – and that the broader audience of YouTube or Vimeo might not currently call for.

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