CauseWorld is a mobile application that integrates location check-ins with brands looking to support philanthropic efforts.

CauseWorld is a mobile application that integrates location check-ins with brands looking to support philanthropic efforts. As users check-in to locations they accumulate karma points, which are later applied to micro-charity donations funded by brands like Kraft, Citibank, and Procter & Gamble.

[via NYT BITS]

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in