A London based fashion studio displayed its collection with an augmented reality theme in the london fashion week.

Cassette Playa, a London based fashion designer, showcased her latest collection, Neuromance, using augmented reality. Presented live during London Fashion Week, the outfits of the collection had embedded digital codes which triggered a virtual layer when viewed through a digital camera. The camera’s views were then projected on a screen where the virtual designs could be seen, signifying that the half real, half virtual clothing enables the wearer to become something different from their physical self.

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