Neuromarketing: What Sounds Make Our Brain Pay Attention?

Neuromarketing: What Sounds Make Our Brain Pay Attention?
technology

A study by Buyology Inc. and Elias Arts has revealed some interesting insights into what sounds make our brains light up the most.

Dan Gould
  • 2 march 2010

A study by Buyology Inc. and Elias Arts has revealed some interesting insights into what sounds make our brains light up the most.

Fifty volunteers were exposed to a number of sounds, including samples from the natural world, technology and advertising. Their galvanic, pupil, and brainwave responses were measured to determine which sounds generated the strongest reaction.

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