A study by Buyology Inc. and Elias Arts has revealed some interesting insights into what sounds make our brains light up the most.

A study by Buyology Inc. and Elias Arts has revealed some interesting insights into what sounds make our brains light up the most.

Fifty volunteers were exposed to a number of sounds, including samples from the natural world, technology and advertising. Their galvanic, pupil, and brainwave responses were measured to determine which sounds generated the strongest reaction.

The top five sounds of both branded and unbranded content were:

1. Baby giggle 2. Intel 3. Vibrating phone 4. ATM / cash register 5. National Geographic

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