New Balance launched "New Balance 365" this week - an online marketing campaign in which they will run a unique short video clip daily, directed by experimental Swedish ad creator Jesper Koothoofd.

New Balance launched “New Balance 365” last week – an online marketing campaign in which they will run a unique short video clip daily, directed by experimental Swedish ad creator Jesper Koothoofd.  Each clip will run under 30 seconds at the dedicated site, and will promote the brand’s line of sneakers for the spring/summer line.

The brand views the campaign as a “fusion of content and commerce”.  A “Purchase” button is featured at the end of each clip, leading users to that day’s featured product’s details page on New Balance’s e-commerce site. The campaign is ultimately intended to engage users with compelling, entertaining content, while facilitating their purchase of the season’s sneakers.

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