New Balance 365 Campaign Fuses Content And Commerce

New Balance 365 Campaign Fuses Content And Commerce
technology

New Balance launched "New Balance 365" this week - an online marketing campaign in which they will run a unique short video clip daily, directed by experimental Swedish ad creator Jesper Koothoofd.

Paloma M. Vazquez
  • 1 march 2010

New Balance launched “New Balance 365” last week – an online marketing campaign in which they will run a unique short video clip daily, directed by experimental Swedish ad creator Jesper Koothoofd.  Each clip will run under 30 seconds at the dedicated site, and will promote the brand’s line of sneakers for the spring/summer line.

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