It begins. Stay tuned for all the latest innovative vehicle reveals from the 2010 New York Auto Show.

PSFK is on the floor of the Javits Convention Center for day one of the media reveals. Our initial impression of the show is that there is a lot of new things to see. New display stands have been rolled out and a there are lots of cars covered by sheets. The latter meaning there should be at least a few interesting new vehicles to share with you. The one thing we've already heard a lot about are hybrids. We'll give you some more info on the above image in a bit.

$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in