(NY Auto Show) Thoughts On Capturing Young Car Buyers

(NY Auto Show) Thoughts On Capturing Young Car Buyers
Advertising

With all of Gen Y becoming car buying age this year, automakers are keen to better communications and offer unique vehicles to this large age group.

Dave Pinter, PSFK
  • 30 march 2010

One area automakers are keen on improving is communicating and appealing to young buyers. There is realization that Gen X and Gen Y’ers are moving into their prime earning years. The question of what steps automakers were taking to appeal to younger buyers was posed to a manufacturers panel this morning at the NY Automotive Forum.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.