Can soda companies act fast enough to avoid government intervention.

In a mailing from Liz Krueger, the New York State Senator canvases opinions about how to balance the State budget. Options in a returnable questionnaire include a tax on soda which Krueger suggests will bring $450m in revenues. Other suggestions include levying a congestion charge in New York City.

This week Indra Nooyi said that PepsiCo would drop sugars in their foods and drinks by 25% and that she wasn’t waiting for government mandate to force her to do this. With mailings like the one pictured from government officials scrambling to balance budgets, it makes you wonder if soda companies will be able to act fast enough to avoid government intervention.

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