A unique advertising campaign was recently produced by JWT Auckland for Kit Kat.

A unique advertising campaign was recently produced by JWT Auckland for Kit Kat. Branded wooden posters containing die-cut chair parts were placed strategically at parks and public squares for people to assemble and use.

[ScaryIdeas via Comunicadores]

EXCLUSIVE MEMBER CONTENT
PSFK provides access to this article and every report, case-study, interview, and analysis that we publish for our members. PSFK Professional Membership also unlocks accessto unlimited customized research assistance and our database of over 100,000 insights on innovation trendspanning across eight industry sectors—from culture and brand to retail and customer experience.
Already a members? Log in