Pop art covered guitars stand out against the shadows on the old world shopfloor.

Across the street from PSFK HQ is the new outpost of Rudy’s Music. The Soho branch of the musical instrument store takes visitors to an earlier age of retail – with wooden cabinets and the pristine product slightly set back. There’s a feeling of admiration for all the products sold there.

However, the glittering display of Fender guitars currently in the window is a juxtaposition to this old world: pop art illustrations and metallic zebra prints stand out against the shadows on the shopfloor.

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