The Levi's British flagship store is relaunching today with an emphasis on raw history twinned with contemporary design.

The Levi's British flagship store is relaunching tomorrow amid much hoorah, (N*E*R*D visited yesterday after all) and thus continuing the same residency on Regent Street that has lasted 16 years. The store is captivating, with amazingly attentive detailing throughout, as the brand have successfully stripped the space back to reveal raw history twinned with contemporary design. Victorian brickwork, industrial casings and original factory furnishings reflect the weight Levi’s is placing on the brand's rich heritage, whilst these references to the past are combined with a modernity focused on craft innovation.

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