In Brief

James Patrick Gibson's New Type York project is an archeological dig through New York, where he collects typographical artifacts found throughout the city.

James Patrick Gibson’s New Type York project is an archaeological dig through New York, where he collects typographical artifacts found throughout the city. Upon discovery, he posts his findings on the site and writes commentary relevant to that specific typeface.

Describing the black and white subway tiles passengers pass daily, he writes:

There’s a sense of warmth in these signs that give the subway some personality. And I am a lover of Helvetica / Standard (The MTA uses both), but the execution of the modern brand is so sloppy. Type from this period was simple and elegant.

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