Adam Wells will be one of the speakers at our upcoming PSFK Conference 2010, taking place on April 9th. Adam is the Design Director incubating new ventures & experiences for Virgin Group USA.

Adam Wells will be one of the speakers at our upcoming PSFK Conference 2010, taking place on April 9th. Adam is the Design Director incubating new ventures & experiences for Virgin Group USA.

PSFK talked with Adam recently to see what he’s been up to .

What are you working on right now?

2 major projects: Virgin Hotels & Virgin Galactic. We’ve been developing our hospitality concept for a while and hope to roll it out as soon as we can find appropriate real estate in our favorite cities. Our approach will be somewhat familiar to those that know our brand – strive to identify & resolve problems with the industry we’re stepping into, offer choice & controls so you can define your own experience & create a Virgin culture via entertainment and great service. You know all about Galactic.

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