Grant McCracken will be one of the speakers at our upcoming PSFK Conference 2010, taking place on April 9th. Grant is an author, teacher and anthropologist who studies the intersection of culture and commerce.

Grant McCracken will be one of the speakers at our upcoming PSFK Conference 2010, taking place on April 9th. Grant is an author, teacher and anthropologist who studies the intersection of culture and commerce. He recently published Chief Culture Officer, a book that “argues that culture now creates so much opportunity and danger for the corporation, that we need senior managers who focus on it full time.”

PSFK talked with Grant recently to see what he’s been doing lately.

What are you working on right now?

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