In Brief

PSFK recently sat down with Alex Calderwood, one of the founders of the Ace Hotel chain, to talk about collaboration, inspiration and intuition.

PSFK recently sat down with Alex Calderwood, one of the founders of the Ace Hotel chain, to talk about collaboration, inspiration and intuition.

Piers Fawkes: Alex, I wonder if you can talk to about the collaborations you do. It seems like there’s a kind of fantastic leverage which seems to be very on the pulse of what’s going on in terms of the culture and everything else. Why do you do these collaborations? What’s in it for you?

Alex: It’s a good question. I think in general that the company’s very much rooted in a very collaborative spirit in just the way we work. So in terms of how we create the properties, we try to involve amazing artisans or craftsman or design professionals as much as possible in their respective sort of expertise or art. And so it’s kind of in the DNA at the plan in a sense.

MEMBER CONTENT
This content is available for Basic and Pro Members.
Already a member, log in