Lauren by Ralph Lauren will be hosting their first ever online fashion show today, and viewers at home can literally "shop" by selecting and purchasing the styles directly as the models walk the runway.

We've got to hand it to Ralph Lauren, they've certainly been keeping their game fresh. While other fashion houses languish behind in the new media world, Lauren have been pioneers. There have been “Make Your Own” designs, QR code exploration, and many other ventures which have made simply designing an iPhone app seem pedestrian. That's why it came as no surprise when it was brought to PSFK's attention that Lauren by Ralph Lauren would be hosting their first ever online fashion show on their site today. On the runway, models will be sporting the Spring 2010 collection while viewers at home can literally “shop” by selecting and purchasing the styles directly as the models walk the runway.

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in