Ralph Lauren Presents Their First Ever Interactive Online Fashion Show

Ralph Lauren Presents Their First Ever Interactive Online Fashion Show
technology

Lauren by Ralph Lauren will be hosting their first ever online fashion show today, and viewers at home can literally "shop" by selecting and purchasing the styles directly as the models walk the runway.

Laura Feinstein
  • 17 march 2010

We’ve got to hand it to Ralph Lauren, they’ve certainly been keeping their game fresh. While other fashion houses languish behind in the new media world, Lauren have been pioneers. There have been “Make Your Own” designs, QR code exploration, and many other ventures which have made simply designing an iPhone app seem pedestrian. That’s why it came as no surprise when it was brought to PSFK’s attention that Lauren by Ralph Lauren would be hosting their first ever online fashion show on their site today. On the runway, models will be sporting the Spring 2010 collection while viewers at home can literally “shop” by selecting and purchasing the styles directly as the models walk the runway.

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