In Brief

Brooklyn Charm is a new DIY jewelery store that primarily uses deadstock vintage pieces from the late 1800s up to the present.

There’s something intrinsically more valuable about an item hand made with care than an item bought or purchased. From the Victorian era, when the true hallmark of a lover’s devotion was a delicately-made valentine or pressed flower, to today when art class mugs and finger paintings take prime real estate on refrigerators and counter tops across the land; something just feels more sincere when it’s done with the do-it-yourself spirit. This is the idea behind Williamsburg’s newest concept store Brooklyn Charm, which is described as one part “DIY vintage jewelry shop” and one part creative marketplace where local designers can meet to sort through jewelry pieces, take classes, and have their Etsy consultations.

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