Redefining and Valuing Marketing

Redefining and Valuing Marketing

How does the marketing profession need to change to stay relevant?

Paloma M. Vazquez
  • 25 march 2010

We’ve discussed the purported death of the  advertising agency at PSFK this week, but the marketing and advertising industries are also faced with the question of how marketing as a profession is defined, perceived and valued within organizations – now and in the future.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.