Redefining and Valuing Marketing
How does the marketing profession need to change to stay relevant?
We’ve discussed the purported death of the advertising agency at PSFK this week, but the marketing and advertising industries are also faced with the question of how marketing as a profession is defined, perceived and valued within organizations – now and in the future.
Now Track More Ideas
- Mexican Beer Brand Alters Facebook Algorithm To Fight Negative Search Results
- Dunkin’ Donuts Pranks Coffee Fans With Espresso Activation
- How One Brand Strategist Combines Research And Creative Intuition For Effective Brand Storytelling
- Reddit Members Received Discounts At McDonald’s By Clicking The Hamburger Menu