Reinvention At Digital Shops: From Online Advertisers To Tech Innovators
Razorfish and R/GA are delivering on the original vision of dot-com era digital shops, acting as management consultants and innovation experts.
Razorfish and R/GA are widely recognized as being among the most innovative and visible digital shops around. R/GA was recognized by Adweek as the Digital Agency of the Decade, most prominently for their orchestration of the Nike+ campaign. With both agencies as leading case studies, Adweek recently profiled how these top agencies are striving to deliver on the original vision of dot-com era digital shops – acting as management consultants and innovation experts by using technology to not just communicate with customers, but also to invent new businesses.