What do a tiny jar of mayonnaise, a monkey hand puppet and an old pencil case have in common? Rob Walker speaks on the value-added of object storytelling.

What do a tiny jar of mayonnaise, a monkey hand puppet and an old pencil case have in common? They’re all physical objects that have the potential to create emotional, economic or utilitarian value to somebody. But how is that value synthesized through storytelling and the tools of narrative?

Rob Walker, one of the speakers at our upcoming PSFK Conference in New York, aimed to test just that as a major instigator behind Significant Objects.

As we’ve mentioned in the past, the experiment uncovers new insights on the nature of value, giving fictional history to mundane thrift store items through invented narratives about each object’s story. The items are sold on eBay, with full disclosure of their made-up stories, often at a final selling price of many times the original value.

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