Starbucks Using Foursquare For Customer Rewards Program
Starbucks has teamed up with Foursquare for testing its customer rewards program.
Starbucks is using Foursquare, the location based social network, to offer customer rewards. People who frequent Starbucks and use Foursquare to check in at retail locations will earn customer rewards; five checkins will earn them a barista badge. There are no financial rewards currently, while Starbucks is still thinking on how to reward frequent visitors.
The New York Times Bits Blog reports on what Chris Bruzzo, vice president for brand, content and online at Starbucks has to say about their association with Foursquare: