Tesco-UK is launching a high fashion clothing brand, which it will sell on its online store.

Tesco is set to launch an exclusive range of high fashion clothes, which it plans to sell through its online store. Terry Green, CEO of Tesco, plans to launch the brand as F&F Couture, with a line of 16 items priced between £40 and £140. Quoted in the Telegraph he said:

“This signifies a new era for supermarket fashion. It’s a high fashion-led range which will enable us to meet the increased desire for affordable yet high quality clothing, and we’re so confident that the range will be a success that work has already begun on the autumn/winter range.”

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