The Butch Bakery: Masculine Cupcakes

The Butch Bakery: Masculine Cupcakes
Design

Bringing the masculine aesthetic to the ever-dainty cupcake, David Arrick's Butch Bakery sets out to introduce a new niche market into the baked-goods industry.

Claudia Cukrov
  • 30 march 2010

Bringing the masculine aesthetic to the ever-dainty cupcake, David Arrick’s Butch Bakery sets out to introduce a new niche market into the baked-goods industry.  Coming in twelve different flavours including “Rum and Coke”, “B-52” and the “Beer Run”; the cupcakes aren’t syled in typical saccharin-sweet fashion, with Woodland Camo, Wood Grain, Houndstooth, Plaid, Checkerboard or Marble  chocholate disks topping the cakes.

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