The Endless Search For Wow

The Endless Search For Wow

Seth Godin says publishers and brands are damaging the quality of their product in the pursuit of click-click traffic.

Piers Fawkes, PSFK
  • 19 march 2010

Seth Godin wrote a thought piece on his blog recently about click-click culture and how brands and even publishers like the Huffington Post and Time Magazine are damaging the quality of their product in the pursuit of internet traffic. He says that the web seems to have made a culture of clickers, stumblers and jaded spectators who decide in the space of a moment whether to watch and participate (or not) – and that business needs to decide to talk to the people who want to listen not how many people want to drop by.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.