Seth Godin says publishers and brands are damaging the quality of their product in the pursuit of click-click traffic.

Seth Godin wrote a thought piece on his blog recently about click-click culture and how brands and even publishers like the Huffington Post and Time Magazine are damaging the quality of their product in the pursuit of internet traffic. He says that the web seems to have made a culture of clickers, stumblers and jaded spectators who decide in the space of a moment whether to watch and participate (or not) – and that business needs to decide to talk to the people who want to listen not how many people want to drop by.

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