To Launch An App, Or Not?

To Launch An App, Or Not?
technology

How can brands decide whether launching a mobile app makes sense for their business and customer base?

Paloma M. Vazquez
  • 23 march 2010

With location-based services as the latest fascination, and iPad orders increasing daily, many brands are tackling the question of whether launching a mobile app makes sense for their business and customer base. We looked to a couple of thought leaders in the digital and mobile marketing landscape to help provide some perspective and thought starters for what brands should consider while evaluating this opportunity.

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